Walsall's Biggest Adult Learning Campaign - ever!
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Walsall Bite Size is a series of FREE TASTER courses open to all adults who live or work in the Borough.
Initially launched during Adult Learners Week 2009, Walsall Bite Size was heavily marketed throughout Walsall with a full course directory delivered to every household in the Borough.
The initial campaign ran from Monday 11 May 2009 right through until Friday 12 June 2009 and resulted in the engagement of over 1500 local residents in the 700 taster sessions on offer.
Booking was easy via the freephone hotline : 0808 156 3999
or by booking online at www.walsallbitesize.com
Due to its overwhelming success, a Walsall Bite Size Spring 2010 campaign commenced Monday 8 March 2010 until Sunday 28 March 2010. Walsall Bite Size is about encouraging adults in Walsall to try something new and the Spring 2010 campaign offered a three week series of short, FREE taster sessions with over 450 on offer. The number of tasters offered was streamlined following the initial campaign to ensure that the offer was very much demand led and not simply what providers wanted to offer.
Again, the Walsall Bite Size Directory containing the full list of taster courses was delivered to every household in Walsall and further marketing activity took place via Walsall Football Club, Beacon Radio, National Express Buses and local newspapers. The Spring 2010 campaign offered everything from plastering to plumbing, Spanish to Salsa and Computers to Card Craft. The campaign offered Walsall residents the opportunity to take a Foundation Level qualification in Plumbing as well as Health and Safety for the Construction Industry (CSCS card).
As a result, the Spring 2010 campaign exceeded all expectations and engaged over 2000 adults. This included 30 unemployed residents who achieved their CSCS card as well as the Foundation Level Award in Plumbing!
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Marcia with Colin and Karen during her taster in Electrics. Alan pictured with Steve during his Plumbing taster at WTC
Marcia with Craig and Kevin from Walsall Construction Training alongside her. Colin and Karen from WLLA at the front.
Latest News!!!
WLLA is now busy organising a Winter 2010 campaign for the three week period beginning Monday 8 November where we hope to include a nice Christmas flavour among all the tasters on offer for everybody! This will be followed by a really challenging and exciting 14 - 19 Bite Size campaign during half term 21 - 25 February 2011 where we will be targeting our young 14-19 year old residents in trying something new, interesting and fun!
Please visit www.walsallbitesize.com or contact the freephone hotline :
0808 156 3999
You can also now follow Walsallbitesize on Twitter!
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Walsall 'Bite Size Spring 2010' Seminar 18 November 2009:
Click here to download Powerpoint presentation on Walsall Bite Size Spring 2010
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